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Who reads the Daily?

Demographics: The perfect formula

paper

Circulation

Households

  • Total Households: 67,513
  • Total Daily circulation: 15,877
  • Total Daily Readership: 36,517

Circulation by County/City

  • Warren County circulation: 4,850
    35% market penetration
  • Shenandoah County circulation: 8,076
    48% market penetration
  • Frederick County circulation: 1,118
  • Winchester city circulation: 1,792

SOURCE: Audit Bureau of Circulation

Demographics for region

Total Population: 162,100
Including the counties of Shenandoah, Warren, Frederick, Clarke and the city of Winchester

Projected Population for 2030: 234,000

Gender: Male: 49% Female: 51%

Education: High School Graduates: 77%

Median Household Income: $50,454

SOURCE: 2003 Northern Shenandoah Valley Regional Commission; 2000 U.S. Census



  

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