New Market set to host second annual Latino Fest

The town of New Market will have a Latino feel to it as the second annual Latino Fest kicks off in downtown on Saturday.

Jalisco’s, which is celebrating its 15th anniversary, is sponsoring the festival that will be held in the Mexican restaurant’s parking lot.  Mishell Contreras, owner of Jalisco, explained that the idea behind the festival is to benefit the town itself.

“We want to put New Market back on the spot,” Contreras said. “All ethnicities can come. Eventually, we want this to be like the Heritage Festival in Harrisonburg.”

There will be merchandise vendors as well as two food vendors at the festival. There will be a salsa instructor to teach people how to dance and a live mariachi band will be serenade the crowd throughout the evening. There will also be a kids zone available to make it an event for the whole family.

Amber Dennison, New Market’s event and marketing director, explained the importance of having such a festival in the town.

“We are pleased that Jalisco’s chose to have the Latin Fest again this year,” Dennison said. “This event brings the Latin culture to the heart of town, and provides an experience that is fun, educational, and promotes community strength. This year, also, marks Jalisco’s 15 year anniversary here in New Market, and what a fantastic way for them to celebrate this with the community and say thank you to their guests that continue to support them.”

Contreras is very thankful to the town for showing support which, she said, has been instrumental in the success of the restaurant and the festival.

“It means everything,” Contreras said. “Without their support, none of this would happen.”