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The Total Image and Workingman’s Store: A one-stop shopping destination

The Total Image and Workingman's Store in Winchester is best known for its wide selection of Levi jeans, for all ages and sizes. Ashley Miller/Daily

Winchester locals remember the famous slogan “big and tall, short and small, we’re the store that’s got it all.” For the holiday season, it’s a perfect description of The Total Image and Workingman’s Store in Winchester. From the city girls to the country boys, Total Image is a one-stop shopping destination for the country at heart.

Richie Crim, store manager, said locals rave about their wide selection of items for ladies, men, children and those who are big and tall.

“We’re regularly told that we’re one of the best locations to head to when customers are looking for redneck items,” Crim said.

For more than 40 years, Total Image has been serving the Winchester community and Shenandoah Valley. The store is known for its country-style brands including Carrheart, Wolverine, Under Armour and Red Wing.

“We’re one of the largest dealers in the valley who still sells Levi jeans,” Crim said, adding that their prices are better than any big box store.  “We understand the value and we want our customers to keep coming back.”

Crim said this Christmas he expects holiday foot traffic to be high.

“Every year we see an influx in traffic as Christmas gets closer,” he said.

A few of his favorite holiday items include men’s western-style boots, ladies belt buckles and quick pick-up items by the register.

“We like to have those fun little extras people don’t necessarily see someplace else.”

Every year Total Image reaches out into the community to give back. For the second year, a Christmas tree stands by the front door. It holds names of seniors from Home Instead who need various items for the holiday season.

“This year we have a senior tree,” he said. Last year, Total Image helped over 40 seniors. “This year we hope to do the same.”

Shopping small is something Crim and the staff at Total Image believe in.

“By supporting a small business like us during the holiday season, we’re able to give back to our community. That’s what the Christmas season is all about,” he said.

The Total Image and Workingman’s Store is located at 325 W. Boscawen St., Winchester.

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