Turning something old into something new this Christmas

This yellow dresser, painted by Rustic Replay owner Monica Chaney, retails for $325. Ashley Miller/Daily

Everyone loves a new piece of furniture, whether it’s gently used or brand new. For Monica Chaney and Angela Williams, owners of Rustic Reply in Winchester, they breathe fresh life into used furniture, providing customers with creative gift ideas while helping them decorate their homes and personal spaces.

“We’re in it because we love it,” Monica Chaney said. “This is not a get rich fast kind of situation. Each person that we work with becomes a member of our family.”

Rustic Replay got its start over a year ago when the mother-daughter team decided to take their love for refurbishing furniture and turn it into a business venture, selling items they had picked up at local thrift stores, flea markets, and auctions. Williams even admitted to picking up items off the side of the road, much to her daughter’s dismay.

After finding the pieces, they take their treasures back to their storefront and spruce them up.

“We do everything,” Chaney said. “From sanding, to painting and everything in-between.”

Williams said she and her daughter mostly work on tables, dressers, dining room sets, night tables, and other wooden furniture. But they are always up for a challenge. They also produce one of a kind, custom pieces when asked.

With the Christmas season fast approaching Chaney says they see a surge in furniture requests.

“Husbands or wives will ask us to do special pieces,” she explained. “We’re glad to do whatever we can to make the holiday season bright.”

When it comes to finding the perfect gift, the mother-daughter team suggests purchasing a gift certificate.

“We also sell a lot of pieces in our storefront,” Chaney said.

Both Chaney and Williams have an eye for repurposing and reusing items other people might find distasteful.

“We’ve seen a higher demand for refurbished furniture over the last few years,” Chaney said. “People watch shows on HGTV or follow Joanna and Chip Gaines and want what they see.”

As part of the small business community in Winchester, the women do their part in helping those in need.

“First, we’ve kept our costs lower than most because we want everyone to be able to afford our work,” Chaney said. “And secondly, we always want to be able to support another small business. Because that’s what it’s all about. Helping one another.”

For more information on Rustic Reply, find them on Facebook or visit the store at 105 Weems Lane, Winchester.

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