United Way NSV celebrates 2017 with conclusion campaign

WINCHESTER – United Way of Northern Shenandoah Valley celebrated a successful 2017 with community members and businesses across the Valley Friday evening at the conclusion of its annual campaign.

Susan Brooks, 2017 campaign chair and senior vice president of Contact Center Operations at Navy Federal Credit Union, proudly announced that United Way of Northern Shenandoah Valley concluded 2017 with $1,050,051 raised, 95 percent of the original goal of $1.1 million.

An aggressive combined fundraising goal of $1.1 million was set for  2017. Fundraising included workplace campaigns, special events and individual gifts.

Results from Page County fundraising were not included in the $1,050,000 total, since the merger of United Way of Page County and United Way of Northern Shenandoah Valley occurred during the middle of their campaign year. As a result Page County was not  accounted for at the campaign launch. An estimated $30,000 will be accounted for by the beginning of the 2018 fiscal year.

Brooks praised the community, its businesses and countless volunteers for making 2017  a successful year during her final speech as campaign chair. Her successor, Wilborn Roberson spoke of the importance of continuing to identify with the needs of the community and increasing “the good work” during the 2018 year.

In 2014, local United Way dollars raised $891,060, in 2015 totaled $999,515 and in 2016 totaled $1,041,000. Over the past four years, the local chapter has seen an 18 percent increase in local fundraising dollars according to an agency’ news release — $891,060 in 2014, $999,515 in 2015 and $1.04 million in 2016.

Nadine Pottinga, United Way CEO, said the 2017 campaign year took creative, yet aggressive steps in attempting to reach its goal.

“We knew we had a challenge ahead of us to keep pace with the 1.1 million mark, but people from all over the community stepped up to help,”  Pottinga said.

Brooks also recognized outstanding campaign contributions and progress. The record included five of nine campaign divisions that reached 90 percent or more of their goals and major firms reaching 92.6 percent of their goals. Individuals gifts hit 113.5 percent of their target and professionals raised 114.7 percent.  The campaigns included 120 businesses and 29 schools. More than 3,000 individuals made donations.