New Market music fest starts off with Hackens Boys

New Market will be welcoming back its Cross Roads Fest summer music series for a second season starting today.

Area rock and country band the Hackens Boys will launch this year’s festival from 6:30 to 8:30 p.m. today at Rebel Park. The series will continue with one free Friday performance per month from 6:30 to 8:30 p.m. at the ballpark. Attendees will be able to catch Shenandoah Alley, If Birds Could Fly and Who Shot John later this summer.

Brittany Clem, the town’s events and marketing director, said last year’s debut events drew from 200 to 300 people each time and made for an encouraging response. She said the festival tries to book local groups that show off their own work and play cover songs people can sing along to.

“We believe that we can pull from a different audience here,” she said. “It’s a nice mixture of people and a nice location.”

This year, she said more event sponsors have contributed to the festival – a Shentel sponsorship will bring more kids’ activities to the events. While attending the events is free, she said festivalgoers are encouraged to bring cash for the beer and wine garden and onsite food vendors.

Who Shot John will be returning this year for the festival’s September event, though Clem said event organizers have also picked a few new bands that residents will be excited to hear.

“We’re expecting a good crowd this year too,” she said. “We’re looking forward to hearing them and we know the New Market community is looking forward to hearing them.”

As the Cross Roads Fest shapes into an annual New Market event, Clem said the festival would stay consistent while rotating in even more local music.

IF YOU GO: The festival will take place from 6:30 to 8:30 p.m. today, July 15, Aug. 12 and Sept. 2 at Rebel Park, 9186 John Sevier Road in New Market. Admission is free. Learn more at http://tinyurl.com/zf65tj7.

Contact staff writer Rachel Mahoney at 540-465-5137 ext. 164, or rmahoney@nvdaily.com