Festival to relive ‘wow’ moments in Bloomtown

WINCHESTER – The 90th Shenandoah Apple Blossom Festival will focus on the “wow” moments that occur each year during the spring festival with its 2017 theme “Bloomtown: Bringing the ‘wow’ for 90 years!”

Festival president Mike Stanfield announced the theme Wednesday evening after recapping his first Apple Blossom Festival experience and listing the moments that have touched him since, such as watching the faces of children light up as they watch fire trucks parade through Winchester and seeing the chief of police dressed in disco attire.

The logo and cover for the festival’s poster uses a starry night background with a classic Old Town Winchester skyline, fireworks in the distance and classic Art Deco lettering. The double-O in Bloomtown is actually the number 90.

The 2017 festival marks its 90th anniversary after the 1924 debut. Stanfield said the City of Winchester goes from a “quiet town to a magical town” with the help of the Apple Blossom Festival crew and the energetic crowds that attend each year.

This “special and unique” community event is the “crown jewel” of Winchester, he said.

He added that this year will also include four new events, which include Bloomtown Derby: A Wine and Food Experience, “A Night in Havana 1927” Caribbean dance party with attendees being urged to dress in 1920’s attire to honor the Roaring ’20s when the festival began, a Ladies Commonwealth Luncheon and a tennis tournament.

The festival’s Sponsorship and Marketing Director Dario Savarese said this festival wouldn’t be possible without support from volunteers and corporate sponsorships that have donated time, money and energy into producing the festival for 90 years.

“Heading into our 90th year is incredible,” Savarese said. “Let’s pack the hotels that weekend.”

He said the festival has become a “global festival” after discovering Facebook likes from around the world on the event’s social media page.

Festival Executive Director John Rosenberger said the theme announcement is seen as the official “kickoff” for each new festival and builds anticipation for the spring celebration.

The 90th festival will be held April 28 to May 7, 2017. Learn more about the festival and this Saturday’s Volunteer Fair at http://thebloom.com/.

Contact staff writer Kaley Toy at 540-465-5137 ext. 176, or ktoy@nvdaily.com.