Fresh flowers to complete a wedding

Chuck Hepner, owner of the Valley Flower Shop and Greenhouse in Woodstock, holds a handful of typical flowers that a bride might use in her bouquet. Rich CooleyDaily

WOODSTOCK – Hydrangeas, roses and gerbera daisies are among the trending flowers used in today’s weddings.

Chuck Hepner, owner of Valley Flower Shop and Greenhouse Inc. in Woodstock, said sunflowers and lilies are also popular fresh flowers picked for nuptials.


“We normally try to take care of whatever the bride comes in here with,” he said, noting that most brides bring in photos from the internet of  what they would like for their wedding and that he does his best to fulfill their dreams, and stay within budget.

A bride’s color scheme and the season play a major role in the types of flowers that are chosen. If a bride wants an out-of-season flower, prices will go up. Hepner said he tries to create a bouquet that fits the personality of the couple.  Prices, he said, can vary widely not only by the types of flowers, but also the colors.

Another trend he said he has noticed is the increase in outdoor venue weddings, replacing the traditional church wedding. Outdoor weddings require different needs, such as the fragility of the flowers and arbor displays.

When planning an outdoor wedding, brides are picking a venue based on the views and setting, which are then duplicated in the flower arrangements, Hepner said.

The wedding season itself has also shifted from spring to fall. Hepner said October has become one of the busiest months at the shop for wedding arrangements, replacing June.

He added that many brides will buy a special vase, box or display at another retailer and then come into the shop to find the perfect flowers to fit into the space. He said he is willing to use whatever the brides offers to create the perfect day.

When planning a floral arrangement for a wedding, a face-to-face consultation is preferred, he said, but not required. When meeting in-person, he can gauge how invested a bride is in a particular flower or color and can work with her more closely and will arrange a bouquet to fit her needs and he will “make suggestions to help with the pocketbook.”

“I want it to be right,” he said.

Hepner, who has owned his shop for 40 years, said years ago these face-to-face meetings were commonplace, but now he receives many requests online and never meets the bride.

When booking a consultation, he suggests stopping by the shop several months before the wedding in order to allow time for specially ordered flowers to be delivered to the shop and prepared.

Contact staff writer Kaley Toy at 540-465-5137 ext. 176, or ktoy@nvdaily.com


More Information

For more information on bridal arrangements – including bridal bouquets, reception flowers, ceremony flowers, corsages and boutonnieres, contact Valley Flower Shop and Greenhouse at 127 N. Main St., by phone at 540-459-2169 or online at http://www.valleyflowershop.net.