Restaurant to bring mission of service to community

Mission Barbeque, a restaurant chain dedicated to “serving those who serve” will open its doors in Winchester on Aug. 22 at 2630 S. Pleasant Valley Road, with a soft open planned for Aug. 19.

Mission relies on a made-from-scratch philosophy when it comes to its food, and a service-forward attitude when it comes to their customer interaction, said Linda Dotterer, brand ambassador for Mission Barbeque.

“All the meat is dry rubbed and smoked in our restaurants,” she said. “We have no freezers or microwaves. Everything from the meat to the sides to the sauces, we make it daily. Having no freezers no microwaves is pretty rare. The only downside to that is that we can’t have ice cream.”

Dotterer also explained the name behind the company, which opened Sept. 11, 2011. That opening date, Dotterer said, was no coincidence.

“We opened our doors on September 11 of 2011 in Maryland,” she said. “We chose that date on purpose because they wanted to take that day and do a little good while honoring those who protect, serve and save… Our mission is to serve those who serve. All those who serve have a mission to protect serve and save, and our mission is to provide great food and great service while supporting our heroes… It’s a big grand opening celebration. We’ll kick off at noon with a live singing of the national anthem.”

The signing of America’s national anthem is something of a daily ritual at Mission, as every day at noon those in the restaurant take a minute to sign “The Star Spangled Banner.”

During its first week, Mission will exhibit its mission of serving servers. But its mission also includes charitable functions.

“For the first two nights, those are private events,” Dotterer said. “We start on Wednesday with a night for friends and family of firefighters in the area. All the proceeds that night will go to a charity chosen by the firefighters. It’s also a time for them to get together and have a night and the restaurant to themselves. Sometimes they turn into big parties with a lot of reminiscing and it’s a privilege to be a part of that. It’s the same idea for the police department as well.”

The restaurant’s take from those two nights will be donated to the respective departments. Also, the restaurant’s soft open will donate all proceeds to the Washington-Baltimore chapter of the United Services Organization.

Contact staff writer Nathan Budryk at 540-465-5137 ext. 155, or nbudryk@nvdaily.com