Front Royal video store to close its doors

The Shenandoah Video and Tan store at 445 South St. in the Royal Plaza shopping center in Front Royal will be closing its doors sometime in October, said owner Joe Gochenour.

Until then, there are deals to be had for movie and television lovers, and the deals will increase closer to the closing date.

“Right now, it’s 40 percent off all movies in the center rack and 30 percent off all our movies in the outer wall,” Gochenour said. “We have over 12,000 DVD box sets – all of those are for sale. We plan on selling everything out of that store. We have quite a few DVDs to sell and the sales will escalate the closer it gets to actually closing.”

The Front Royal location is one of a handful of Shenandoah Video and Tan operations in the valley. The first locations were opened by Gochenour’s father, Garlan Gochenour. Joe and brother Matt Gochenour started the Front Royal location in 2010.

“(The Woodstock and Strasburg locations) are two that my dad started,” Joe Gochenour said. “He started those in the late ’80s. He’s had the one in Woodstock, Strasburg and at one point he had one in Harrisonburg as well. In 2010, when the Blockbuster in Front Royal shut down, he talked to me and my brother Matt about starting our own. We were in that building where the old Blockbuster was and then we moved to where we are now.”

The Woodstock and Strasburg locations will remain open, and customers will be able to rent movies from the Front Royal location until the day it closes. Rented videos due after the closing date of the Front Royal location can be returned to one of the other two locations.

Garlan Gochenour explained the reason for the closure via email.

“After six years in Front Royal with the changing consumer climate with video rentals we decided that once it was not economically feasible to operate this store we would close and that day has come,” he stated. “Over the past six years the Internet and RedBoxes have affected our rental business but our customers have changed as well, they don’t watch movies like they use to. We have seen the biggest difference in the past two years. It was a perfect storm in all directions.”

All of the Shenandoah Video and Tan locations were owned by the same family, and Joe Gochenour said that he grew up working alongside his family members. Several members of the family also run Woodstock’s On Second Thought Consignment and Thrift in the Woodstock Shopping Center.

Contact staff writer Nathan Budryk at 540-465-5137, ext. 155, or nbudryk@nvdaily.com.