nvdaily.com link to home page

Traffic | Weather | Mobile Edition
Archives | Subscribe | Guide to the Daily

Business arrow AP Business News arrow Markets Summary arrow AP Technology News
Business Wire arrow Ledger arrow Local Markets

| 0 | 0 Comments

Grant to help online tourism marketing

By James Heffernan -- jheffernan@nvdaily.com

WOODSTOCK -- The Shenandoah County tourism office plans to use $7,300 in state grant money to enhance its online marketing efforts.

"Shenandoah County Shines" is among more than 40 projects across the state to receive funding from the Virginia Tourism Corp. Each grant is matched by funds from a minimum of three local organizations and used to support marketing initiatives such as advertising, Web development, online marketing and brochures.

Gov. Bob McDonnell recently increased funding for the program as part of his efforts to boost economic development through tourism.

Natalie Wills, Shenandoah County's director of tourism and marketing, said the money will primarily be used to add photography and video to the office's website, www.shenandoahtravel.org.

"It will not be your standard stuff," she said of the additions, with YouTube channels and resources for travel writers among the featured links.

The site has continually been upgraded since Wills assumed the director post six months ago, and Shenandoah County Tourism's online presence now also includes a Facebook page and Twitter site.

"Online will be our main focus" going forward, she said, as most travelers now use the Internet when choosing destinations. And from a research standpoint, online marketing "makes it a little easier" to track results, she said.

The county has been actively promoting its battlefields, monuments and markers during this year's Civil War sesquicentennial celebration. The tourism website has a page dedicated to the war, with a focus on the new Hupp's Hill Civil War Park in Strasburg, which is part of the neighboring Cedar Creek Battlefield and Belle Grove National Historical Park, and the Virginia Museum of the Civil War in New Market.

The next round of the state Tourism Marketing Leverage Program will open Monday. Localities interested in applying are encouraged to visit www.vatc.org for more information.

Leave a comment

What do you think?

(You may use HTML tags for style)


Comments that are posted on nvdaily.com represent the opinion of the commenter and not the Northern Virginia Daily/nvdaily.com.

Comments that contain Web addresses, e-mail addresses, personal attacks, name-calling or personal information considered by the editor to be inappropriate for posting here will not be posted.

Commenters agree to abide by our COMMENTS POLICY when posting. Questions? E-mail us at info@nvdaily.com.

opinions powered by SendLove.to


Local News Sections

Agriculture Apple Blossom Festival Basye Berryville Big Picture Bob Wooten Boyce Breaking News Business Business Spotlight Civil War Clarke County Colleges Corrections Courthouse Notes: Permits, Transactions Courts & Legal News Crime & Public Safety Earthquake Economy and Jobs Edinburg Edward N. Bell Entertainment Environment Fairs & Festivals Fall 2010 Fire & Rescue Fort Valley Frederick County Front Royal Hard Times Health History Holidays Homes In The Spotlight Jody Lynn Bradley Justin Shane Slater Ledger Livestock Local Government Local Markets Maurertown Media Middletown Military & Veterans Moms Mt. Jackson New Market Page County Pets & Animals Politics Quicksburg Recreation Regional jail Religion School News Shenandoah County Shenandoah National Park Star Tannery Stephens City Strasburg Technology The Year in Review Toms Brook Tourism Traffic & Transportation Video In The Spotlight Warren County Weather Winchester Woodstock

News | Sports | Business | Lifestyle | Obituaries | Opinion | Multimedia| Entertainment | Homes | Classifieds
Guide to the Daily: Advertise | Circulation | Contact Us | NIE | Place a Classified | Privacy Policy | Subscribe

Copyright © The Northern Virginia Daily | nvdaily.com | 152 N. Holliday St., Strasburg, Va. 22657 | (800) 296-5137

Best Small Daily Newspaper in Virginia!

nvdaily.com | seeshenandoah.com