nvdaily.com link to home page

Traffic | Weather | Mobile Edition
Archives | Subscribe | Guide to the Daily


Business arrow AP Business News arrow Markets Summary arrow AP Technology News
Business Wire arrow Ledger arrow Local Markets

| 1 | 7 Comments

New dealership offers unique and high-end cars

1cars1-28-12.jpg
View larger image

John Truban Jr. and his wife Charlene sit in their showroom at Truban Motor Company in Winchester in front of a Mazzerati and a Ferrari. — Dennis Grundman/Daily

2cars1-28-12.jpg
View larger image

Charlene and John Truban Jr. sit in front of a Ferrari Spyder in their showroom at Truban Motor Co. in Winchester. The business sells high-end and unique vehicles. — Dennis Grundman/Daily

3cars1-28-12.jpg
View larger image

John and Charlene Truban show off a 60's VW truck. — Dennis Grundman/Daily

4cars1-28-12.jpg
View larger image

A 2005 Chevrolet Corvette that had been owned by Dale Earnhardt Jr. has a custom paint job with flames on its hood and along the doors. — Dennis Grundman/Daily


By Alison Laurio -- alaurio@nvdaily.com

WINCHESTER -- The yellow Ferrari gleams under showroom lights. The F1 Spyder is No. 16 of the 100 made in 1999, the final year the Ferrari 355 was produced, and with only 16,589 original miles on it is many a car lover's dream.

The Spyder is at Truban Motor Co., 60 W. Jubal Early Drive, where the firm's motto is "Fulfilling Your Automotive Dreams." It's a slogan that also fits the goal of co-owners John W. Truban Jr. and his wife, Charlene.

"It had always been a dream of ours to open up a high-end car dealership that provides a unique experience for our clients," John Truban said. "I think it's new and unique in this area."

There are people for whom staring a Ferrari or Maserati in its headlights is a first-time experience.

"They're spectacular cars that they've only seen on posters and in art and in movies," Truban said. "Here we provide people with the ability to look up-close and walk around something they've only seen on TV. We see ourselves as we're half dealership, we're half museum."

While there are high-end sports cars like the Spyder and two Porsche 996 Cabriolets, a 1996 Porsche 993 C2 and a 2007 Maserati Quattroports Sport GT, the three brands that are the couples' specialty, the criteria for what ends up in the showroom are simple: High quality and low mileage, Truban said.

"To help us facilitate and work with our customers, it has to be a car that fits our niche," he said. "We're looking for cars with low mileage and cars that are well-kept. We don't sell junk."

They also have a fully restored 1960 Volkswagen Type 2 pickup, a 1972 El Camino with 19,000 original miles and a one-owner 1996 Chevrolet Impala SS.

Most of the inventory, 80 percent to 90 percent, Truban said, are within the $15,000 to $50,000 range.

Each vehicle is painstakingly researched and checked out, including prior owners, what it was used for, where it was driven and service history. Many have such original items as owners manuals, tool kits and, in the Spyder's case, its No. 16 dedication license plate.

"We spend a lot of time researching the history of a car," Truban said. "It's like you're a historian. We hand-pick the cars. And with a lot of cars, there's a story that goes with it. We know the stories of them all."

Since gaining all its licensing in spring 2011, officially opening its doors in August and doing mainly Internet sales since, Truban is expanding its local visibility.

"We've been getting our name out there within the last month or two," Truban said.
Business has doubled over the last six months, he said.

The Internet is and always will be a big part of business, both for acquiring vehicles and finding customers, he said.

Buyers are about 80 percent out of state, including Texas, Pennsylvania and North Carolina. One 1998 silver Porsche 911 was bought by a customer from Germany, who had it shipped to him, Truban said.

Some customers are collectors who have five to 10 cars already.

"Some are middle- to upper-age, and they're buying the car they've always dreamed of," Truban said. "They're pretty savvy. They find us on the Internet, and 95 percent of them never come here in person. The Internet has changed the car business dramatically."

Customers typically are male, he said.

"They're 95 percent men and 95 percent decided upon by women," Truban said. "More than not, it's the couple who decides."

The Trubans have a combined 20 years of experience in the business.

Charlene Truban, 39, is a native of Silver Spring, Md., who attended Montgomery College before joining the work force.

"I got into it back in '98," she said.

She worked at dealerships in Virginia and Maryland, starting out as a secretary before moving into financing and titling.

"DMV work is my specialty," she said. "It's what I love to do because I'm a perfectionist."

John Truban, 32, is a Winchester native with a bachelor's degree in accounting from James Madison University.

He got his start washing dealership cars while in high school, and learned the ropes after college at Miller Auto Group, Winchester. That included working in administration in many departments from parts to sales.

"My mentor was George Miller, the owner," Truban said. "I had the privilege of working under him and working around at the different dealerships and learning the aspects of all the brands. It was very valuable information."

He credits his father, John T. Truban Sr., a Winchester attorney, for instilling. the love of sports cars in him as he was growing up. His father's first was a Porsche, then several others over the years.

"Like most aficionados like that, you get the itch," Truban said.

The couple live in Winchester with their four children, ages 2, 4, 9 and 13, Charlene Truban said.

Every vehicle is driven to make sure it's in top shape, and sometimes the children get to come along. That was the case with the Volkswagen truck, she said.

"We put a little gas in it, took our daughter and drove around a bit," Truban said. "People were smiling and waving at us. It was fun."




7 Comments



Doesn't sound like a smart move to open a high end used car lot in a low end area. LOL

Why not? They do most of their business with out-of-area clients - and therefore pay less rent and overhead to run the place instead of having it in nova.

Disagree! They have no problem with capital. That is proved by the start up inventory. Only thing that this article does not talk about that is of concern is service and parts for these vehicles. They will continue to make most of their sales out of area to collectors. I think if marketed the right way, they could not sell one vehicle locally and still be successful. Good luck John Jr.

Well, if the town council in Strasburg think it's good business to build 1/2 million dollar houses in an area where the average person's lucky to earn $10-15 an hour, why not?

Ya'll carry any them imported pick-um-up trucks?

vote for Obama again barbp.

Please... "everyone" "knows" it was "all George Bush's fault"!



Leave a comment

What do you think?

(You may use HTML tags for style)

Comments

Comments that are posted on nvdaily.com represent the opinion of the commenter and not the Northern Virginia Daily/nvdaily.com.

Comments that contain Web addresses, e-mail addresses, personal attacks, name-calling or personal information considered by the editor to be inappropriate for posting here will not be posted.

Commenters agree to abide by our COMMENTS POLICY when posting. Questions? E-mail us at info@nvdaily.com.










top-jobs-logo.jpg

Look Who 'Likes' nvdaily!



Daily readers: Click the "LIKE" button above to get Daily news and breaking news alerts on your Facebook page.

Activity & Recommendations

Local News Sections

Agency on Aging Agriculture AP Wire Features Apple Blossom Festival Aviation Basye Berryville Bob Wooten Boyce Breaking News Business Charities Charles Pannunzio Civil War Clarke County Colleges Corrections Courthouse Notes: Permits, Transactions Courts & Legal News Crime & Public Safety Economy and Jobs Edinburg Edward N. Bell Entertainment Environment Fairs & Festivals Fire & Rescue Fort Valley Frederick County Front Royal Hard Times Health History Homes In The Spotlight Ledger Livestock Local Markets Maurertown Media Middletown Military & Veterans Moms Mt. Jackson New Market Page County Pets & Animals Politics Quicksburg Religion School News Shenandoah County Shenandoah Farms Volunteer Fire Department Star Tannery State Stephens City Strasburg Toms Brook Traffic & Transportation Utilities Warren County Weather Winchester Woodstock Year in Review



News | Sports | Business | Lifestyle | Obituaries | Opinion | Multimedia| Entertainment | Homes | Classifieds
Guide to the Daily: Advertise | Circulation | Contact Us | NIE | Place a Classified | Privacy Policy | Subscribe

Copyright © The Northern Virginia Daily | nvdaily.com | 152 N. Holliday St., Strasburg, Va. 22657 | (800) 296-5137

nvdaily.com
Best Small Daily Newspaper in Virginia!


nvdaily.com | seeshenandoah.com