By Alex Bridges
Woodstock plans to give its iconic water tank a face-lift and make the logo visible to travelers on Interstate 81.
Town Council approved a new graphic design for the towering storage tank that overlooks I-81. The design features Discover Woodstock and replaces Virginia with "est. 1752" in green and gold lettering, and includes the Swiss guard in the background notably visible on top of the courthouse in town. The tank will remain cream-colored.
Mayor Jeremy McCleary pointed out that for the first time the logo will appear on both the north and south sides of the tank -- the change most likely to catch the eyes of residents and travelers. Currently the logo faces east.
"We're missing out on a lot of opportunities of travelers seeing it, the branding and the potential that comes from people on 81 seeing the signs," McCleary said Wednesday. "It's a nice, clean, sharp image that'll grab people's attention."
The design incorporates the branding adopted by the town in recent years, McCleary added. He said the logo will fit in with signs placed around town.
The cost of the paint job will be added to Woodstock's existing contract at approximately $6,600 per year over three years, Town Manager Reid Wodicka said. There is no additional cost associated with the design.
McCleary said the tank was due for a redesign and officials decided to revisit the logo. The town also had received input from business owners in the community about the tank design.
Council's Tourism, Economic Development and Historic Preservation Committee worked on the design for the water tank and collected input from the community. Assistant Town Planner Angela Clem said council agreed that logo should include the establishment date rather than Virginia as included in the design.
Also at the meeting, council:
- Approved on second reading an ordinance amendment to the town code to allow for the establishment of fine arts studios or professional offices in the historic district by special-use permit
- Approved the town's strategic plan for 2013-2018 titled Our Focus on the Future
- Approved a request from David and Patricia McKay for access to water and sewer services for properties on South Hollingsworth Road that lay just outside town limits. The town had extended water and sewer service to adjacent lots near the McKays. The town's water line runs in front of the McKay's house at 867 S. Hollingsworth Road. The McKays will pay the out-of-town rate for the services.
- Approved a request from Regulus Group LLC to host the fourth annual Turkey Trot Fun 5K-10K Run/Walk & Teeny K on Nov. 23 as a benefit for Response. The approval is contingent upon the organizers receiving a certificate of insurance for the event and approval from the Virginia Department of Transportation.
- Approved on second reading the rezoning of 343 W. Spring St., owned by Rockingham Cooperative, from medium-density residential to light industrial use
- Reappointed Jason Sheetz and Jason Cooper to the Planning Commission to terms ending Sept. 1, 2017, and appointed Donna Schennum to replace Bobby Grubbs to a term also ending Sept. 1, 2017. Council lauded Grubbs' years of service on the commission. Schennum had served on the panel and expressed interest in returning
Contact staff writer Alex Bridges at 540-465-5137 ext. 125, or firstname.lastname@example.org