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Posted September 4, 2013 | Leave a comment
Woodstock water tank image getting a new design
By Alex Bridges
Woodstock plans to give its iconic water tank a face-lift and make the logo visible to travelers on Interstate 81.
Town Council approved a new graphic design for the towering storage tank that overlooks I-81. The design features Discover Woodstock and replaces Virginia with "est. 1752" in green and gold lettering, and includes the Swiss guard in the background notably visible on top of the courthouse in town. The tank will remain cream-colored.
Mayor Jeremy McCleary pointed out that for the first time the logo will appear on both the north and south sides of the tank -- the change most likely to catch the eyes of residents and travelers. Currently the logo faces east.
"We're missing out on a lot of opportunities of travelers seeing it, the branding and the potential that comes from people on 81 seeing the signs," McCleary said Wednesday. "It's a nice, clean, sharp image that'll grab people's attention."
The design incorporates the branding adopted by the town in recent years, McCleary added. He said the logo will fit in with signs placed around town.
The cost of the paint job will be added to Woodstock's existing contract at approximately $6,600 per year over three years, Town Manager Reid Wodicka said. There is no additional cost associated with the design.
McCleary said the tank was due for a redesign and officials decided to revisit the logo. The town also had received input from business owners in the community about the tank design.
Council's Tourism, Economic Development and Historic Preservation Committee worked on the design for the water tank and collected input from the community. Assistant Town Planner Angela Clem said council agreed that logo should include the establishment date rather than Virginia as included in the design.
Also at the meeting, council:
Contact staff writer Alex Bridges at 540-465-5137 ext. 125, or firstname.lastname@example.org
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