nvdaily.com link to home page

Traffic | Weather | Mobile Edition
      Subscribe | Special Sections

Business arrow AP Business News arrow Markets Summary arrow AP Technology News
Business Wire arrow Ledger arrow Local Markets

| 0

Sephora to open in mall next month

Marcy Larrick, left, Emily Makosky and Jenna Fox stand outside the Sephora area in JCPenney at the Apple Blossom Mall in Winchester. Sephora will open May 2. Ryan CornellDaily (Buy photo)

By Ryan Cornell

WINCHESTER -- The horizontal black and white stripes are unmistakable.

Peeking out from behind a tarp shielding the yet-to-be-unveiled space, they herald the future arrival of Sephora inside JCPenney.

The 2,200-square-foot beauty and cosmetics store, located at the center of the JCPenney in the Apple Blossom Mall, is set to open May 2.

Jenna Fox, beauty leader at JCPenney, said the store will sell color, fragrance and items for nail and skin care.

"I think everyone is so excited," she said. "The very first question [from customers] is when are you opening? When can I get in there?"

She said Sephora will operate as an attraction inside the department store like Liz Claiborne and Levi's.

"It makes JCPenney kind of a one-stop destination," she said. "We have a hair salon here, we have a portrait studio, we have clothing and now we have makeup, fragrance and skin care."

The two companies began partnering in 2006. There are more than 375 Sephora inside JCPenney locations in the U.S., according to its website, and the closest Sephora stores are in Sterling and Hagerstown, Md.

"It was about an hour drive for anyone who was looking for what we sell," Fox said.

She said the consultants who will work at the store, Marcy Larrick and Emily Makosky, have been trained through educational programs focusing on skin care and general beauty.

Sephora inside JCPenney will host a grand opening May 2. The store will give out 750 gift bags with samples, and the first 100 people will receive sample bags with Sephora gift cards.

A release from the company states that the location will offer nearly 50 brands, including Marc Jacobs, Urban Decay, Make Up For Ever, NARS, Shiseido, Philosophy and Smashbox.

Contact staff writer Ryan Cornell at 540-465-5137 ext. 164, or rcornell@nvdaily.com

Keep up to date on local news

Sign up here to receive Northern Virginia Daily news delivered to your email box each morning and when breaking news occurs.


Comments that are posted represent the opinion of the commenter and not the Northern Virginia Daily/nvdaily.com. View our comments/submisssions policy. Report abuse by clicking the X next to the comment.

Local News Sections

Affordable Care Act Agency on Aging Agriculture Alex Bridges Apple Blossom Festival Aviation Basye Berryville Boyce Brad Fauber Breaking News Business Charities Civil War Clarification Clarke County Colleges Corrections Courthouse Notes: Permits, Transactions Courts & Legal News Crime & Public Safety Economy and Jobs Edinburg Education Edward N. Bell Election 2012 Election 2013 Entertainment Environment Fairs & Festivals Fire & Rescue Fishers Hill Fort Valley Frederick County Front Royal George Washington National Forest Guest Column Hard Times Health History Holidays Homes In The Spotlight Jeff Nations Joe Beck Josette Keelor Katie Demeria Kim Walter Ledger Livestock Local Markets Maurertown Media Middletown Military & Veterans Moms Mount Jackson New Market Page County Pet of the Week Pets & Animals Politics Progress 2013 Progress 2014 Quicksburg Religion Rockingham County RSW Jail Ryan Cornell School News Shenandoah County Shenandoah Farms Volunteer Fire Department Star Tannery State Stephens City Steven A. Boyce Strasburg Toms Brook Traffic & Transportation Utilities Valley 911 Warren County Weather West Virginia Winchester Woodstock Year in Review

News | Sports | Business | Lifestyle | Obituaries | Opinion | Multimedia| Entertainment | Classifieds
Contact Us | NIE | Place a Classified | Privacy Policy | Comments/Submissions Policy | Subscribe

Copyright © The Northern Virginia Daily | nvdaily.com | 152 N. Holliday St., Strasburg, Va. 22657 | (800) 296-5137

2014 Virginia Press Association Grand Sweepstakes Winner
The Best Small Daily Newspaper in Virginia!

nvdaily.com | seeshenandoah.com