Local sign company develops new division

By Katie Demeria

After 10 years, a Front Royal man is finally putting his name on his business.

Shae Parker, owner of Hanna Signs Company LLC, announced a new division within the company: Shae Signs.

The new name not only incorporates Parker’s first name, but it also stands for what the division offers: signs, hand-crafted artwork and more.

“It gives me another outlet and a way, as the owner and primary artist, to introduce me as opposed to Mr. Hanna, who had started the company so many years ago,” Parker said.

The company focuses on both advertisements and original art, according to Parker.

Hanna Sign Company LLC, will continue to operate as the parent company of Shae Signs and Our Community Co-Op Marketing, which Parker and his wife started in 2007.

The new division will not result in much immediate change to the company — Parker said it will continue to employ two full-time employees, him and his wife, as well as a part-time employee. They will also continue to operate in their 2,000 square-foot retail space and workshop at 20 Water St.

But the new Shae Signs division will allow Parker to start pushing more graphic design, which he has not been able to do in the past. Sometimes, he pointed out, a business needs a logo for a letterhead or website rather than a sign, which is when they will turn to graphic design.

“It will give me the chance to get that artwork out there, which has been on the backburner for a while,” he said.

Parker said he is hoping that the company will be able to expand in the future. The downturn in the economy that started in 2008 prevented them from doing so for a while.

“Having a sign business, it really had me worried because it means you may not have businesses opening that would need signs, but we’ve been able to survive,” he said. “And I think the worst of it is gone.”

He added that his company has always been a good gauge of the local economy — if more businesses are opening, then more signs are necessary.

Parker has a focus on community engagement, as well. He sometimes works with clients who may not need signs from his type of business, but rather from some other local source. He said the communication not only encourages more local spending, but it also reminds the client that, if they do need his services, he is a reliable provider.

The same sort of ideas apply to Community Co-Op Marketing, which encourages local businesses to work together in their advertising and marketing goals in order to save money.

“We know that when you get people to spend locally, the money stays local, so it’s a win-win for everybody involved,” Parker said.

Contact staff writer Katie Demeria at 540-465-5137 ext. 155, or kdemeria@nvdaily.com