United Way names new president

WINCHESTER — The United Way of the Northern Shenandoah Valley has named Nadine Pottinga as its next president and CEO.

Pottinga, 32, replaces current United Way president Joe Shtulman, who retires in January after leading the nonprofit for the past 14 years.

She officially begins as president on Dec. 31. Her salary will be $75,000.

At a public announcement Friday morning at Winchester’s Courtyard Marriott, David Sovine, chairman of the United Way board of directors, announced that Pottinga had been chosen.

He said a 14-member search committee went through a “very extensive process” and selected the Clarke County resident from a pool of over 30 applicants ranging as far as California and Florida.

“When you have a 14-member search committee, when you go through that process and those members can quickly come to a unanimous decision on the number one [candidate], it’s a bright day for our community,” Sovine said. “And that, indeed, was what occurred in this process.”

He said Pottinga has been described by her colleagues as an overachiever, relationship builder and superstar.

“Nadine has spent her whole professional career serving nonprofit organizations,” he said. “She’s very passionate about giving back and making a difference.”

Pottinga currently serves as the director of development for the Washington Redskins Charitable Foundation.

Through her leadership, the foundation has grown by more than $1 million.

Prior to working with the Redskins foundation, Pottinga headed the Muscular Dystrophy Association as executive director and was responsible for growing a campaign that exceeded $2 million.

She said she looks forward to connecting with the United Way staff and learning from Shtulman.

“A 14-year tenure is incredible,” she said, “…especially in the nonprofit industry. It’s a testament to his success and his relationships in the community, so you know, it’s always a little nerve-wracking [to succeed Shtulman], but everyone I’ve met so far has just embraced me.”

Pottinga has a bachelor’s degree in education from Bethel University in St. Paul, Minnesota, and a master’s degree in nonprofit management from Hamline University in St. Paul, Minnesota.

Contact staff writer Ryan Cornell at 540-465-5137 ext. 164, or rcornell@nvdaily.com