Local chip company recognized by media
Bon Appétit, a food magazine, and MSN.com recognized Route 11 Chips, in Mount Jackson, as a premier potato chip in the month of January.
The company’s dill pickle flavored chip was named one of the best “regional chips worth paying shipping for” by “http://www.bonappetit.com/entertaining-style/parties/article/superbowl-chips” target=”_blank”>Bon Appétit on Jan. 26 and its Chesapeake crab flavored chip was named Virginia’s “best snack food” by MSN.com on Jan. 23, Jenna French, director of tourism and marketing for Shenandoah County, announced at Tuesday’s Shenandoah County Board of Supervisors meeting.
French said Route 11 Chips has become a major tourist attraction in Shenandoah County.
“People absolutely love going to the factory, watching the chips being made and eating them fresh off the line,” French said. “Some people travel to Shenandoah County specifically for the chip factory.”
French added, “I think Route 11 Chips is important not just from a tourism standpoint, but they’re a business that supports a lot in the community as well.”
Sarah Cohen, Route 11 Chips founder and president, said being recognized nationally “always feels great.”
“We didn’t know we were on either of those lists, so it was definitely a surprise,” Cohen said. “It’s always a great surprise because we really don’t have much of a marketing budget.”
Cohen said the chips are available nationwide in various specialty shops, delis and Cracker Barrels. She said she hopes people will be interested in checking out the chips across the country, but that is not her goal.
“If we could sell every chip we make in Virginia, we’d be happy, but that’s not the case,” Cohen said. “We’re definitely considered a premier specialty chip in this country, but we love being the local chip around here.”
Contact staff writer Henry Culvyhouse at 540-465-5137 ext. 184, or firstname.lastname@example.org