Making ‘Memories on a Spoon’

Unique ice cream shop opens in Front Royal
William Huck, owner of C & C Frozen Treats, delivers a banana split made of three kinds of ice cream and topped with fresh strawberries and pineapple. He finishes it off with hot fudge, caramel, butterscotch, sliced almonds, a cherry, and whipped cream. Rich Cooley/Daily
William Huck catches a batch of vanilla ice cream inside from his machine inside his new store on East Main Street in Front Royal. Huck mixes his own recipe and his machine can freeze his mix in 12 minutes. Rich Cooley/Daily
William Huck uses an immersion blender as he mixes a batch of vanilla ice cream. Rich Cooley/Daily

FRONT ROYAL — William Huck is a newcomer to Front Royal, but has already made himself a part of the community. Owner of the recently opened C & C Frozen Treats at 409 E. Main St., he is thrilled by the local response his homemade ice cream has received.

“I like the community, I like the town, I like the people. They’ve accepted me and I want to give them something that they’re proud of as well. To me, it’s as much their ice cream shop as it is mine,” he said.

Named for two young ladies important to Huck, C & C Frozen Treats is a little different from your classic ice cream shop. When customers walk in the door, they will find flavors like habanero, carrot cake, cracker jack and cucumber. Even traditional flavors like mint chocolate chip are remixed at C & C, where Huck uses crushed Andes Chocolate Mints instead of chocolate chips.

“Our slogan is ‘Memories on a Spoon’ because I would like to bring back memories for the elder generation and make new memories for the younger ones,” said Huck. “In 20 years, I want the kids to say ‘you remember that crazy old man on Main Street making ice cream?'”

Huck makes all of the ice cream and Italian ice in-house using his own recipes. He typically has about 16 flavors of each available on any given day. “I really try to do flavors that nobody else is doing. And I try to make my product as close to the authentic flavor of what I’m doing.”

His flavor offerings change regularly and he is always looking for new ideas. In his view, there are no signature flavors, but he says locals have unofficially dubbed his pink grapefruit as such.

He also offers sugar-free and dairy-free options, as well as old-fashioned banana splits and floats. Floats come in three flavors — root beer, orange creamsicle and Coca-Cola — and two different styles. There is the classic float and the C & C style float, which layers ice cream and Italian ice.

Huck has spent most of his life in the culinary industry. His father owned a pizza shop  and regularly ran a booth at festivals and fairs where Huck would work. Huck then made a career as a chef and at one time considered opening his own restaurant. He only recently began making his own ice cream, but it quickly became a labor of love for him.

“When I started making ice cream, I decided to bring my culinary skills to that to make the best ice cream I can. It brought my passion back and it’s a whole lot easier doing this than running a full-fledged restaurant.”

On June 13, the shop held a grand opening and ribbon cutting. Local officials, members of the Front Royal-Warren County Chamber of Commerce and others attended the event. For Huck, he could not have asked for a better welcome. “I feel like I have finally found a home here in Front Royal with the way the community has accepted me and is supporting and promoting me,” he said.

C & C Frozen Treats is open from 10 a.m. to 10 p.m. seven days a week, or as Huck says, “until y’all quit coming.” Visit the shop’s Facebook page at

Contact staff writer Hilary Legge at 540-465-5137 ext. 184, or

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