Memory care center set for New Market

A new memory care facility is planned for New Market this winter.

Led by Mark Griffin, his brother Paul and father Marvin, who run Shenandoah Place in New Market, the endeavor will bring needed care to a growing subset of the community suffering from memory problems, like Alzheimer’s disease or dementia.

The facility will be called Shenandoah Terrace and is slated to open in December or January.

Mark Griffin, managing owner of Shenandoah Place, an assisted living facility at 50 Burkholder Lane, said the new facility will be about two blocks away on 2 1/2 acres purchased from the Vallie Zirkle family estate.

Griffin, who also works in financial accounting and reporting outside of the assisted living facility business, said he and his family did a feasibility study on the area before moving ahead with the project. But even after the facility opens, Shenandoah County will still be under served.

“There’s definitely a need there for it,” he said. “This is opportunity to serve a greater part of [the] community.”

Last year in June, Shenandoah Place received a special use permit for the facility from the New Market Town Council.

Evermore Construction of Harrisonburg has signed on to build Shenandoah Terrace, and Griffin said MKK Architects & Engineers, of Silver Spring, Maryland, designed the building.

Shenandoah Terrace will house about 25 residents, though Griffin said it will be licensed for about 30 beds. The facility will offer amenities similar to those of a standard assisted living facility, with individualized care.

“For this segment of the population, the services that we provide are really comprehensive living arrangements,” Griffin said.

Shenandoah Place provides laundry services, meals and activities. A house doctor makes calls and administers medicine and other prescriptions.

Griffin expects the new facility will look to employ medical and administrative staff, food service and at least one nurse.

“We try to provide, really, for all the needs of our residents,” he said.

Contact Shenandoah Place at 540-740-4300.

Contact staff writer Josette Keelor at 540-465-5137 ext. 176, or

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