Upgrades possible for Strasburg Southern States outlet

STRASBURG – Harrisonburg-based Rockingham Cooperative is looking to redesign and rebrand the Strasburg Farm and Home Services Inc. Southern States outlet store located off of King Street.

Cindi Henry, secretary, treasurer and co-owner of the store, said Monday that the store will be rebranded as a Rockingham Co-op location.

Wyatt Pearson, planning and zoning administrator for the town, said Rockingham is working with Harrisonburg-based Patterson Consulting LLC to redesign the store with new paving and building upgrades – along with the removal of existing structures and operations.

Pearson said Rockingham’s proposed upgrades would make the site less industrial-based and more of a retail-based location.

“They are pulling the milling operation out, they are removing some of the existing tractor trailers that are on site,” Pearson said, noting that Rockingham is looking to add a 4,000 square-foot warehouse.

“Since you’re removing the milling operation, you’re going from a higher intensity use to a lower intensity use – with less tractor trailer traffic,” Pearson said.

He noted that Rockingham would still be providing the same grain products from the milling operation – they simply would not be producing those products on-site.

The Strasburg Planning Commission is expected to vote on Rockingham’s proposed site amendment at a meeting at 7 tonight in the town office.

Henry said she is unsure if the store will maintain its name of Strasburg Farm and Home Service if the plan gets the town’s approval.

However, she said she and her husband Billy Henry, the store’s owner, are excited about the redesign and rebranding.

“We feel it’s going to be a good change and a good upgrade,” Cindi Henry said.

“I think with the upgrade … and taking out the mill, it’s going to allow the store to expand. It’s an old building, but they are going to fix it up; they’re going to put a lot of money into the store,” she said.

Pearson said, “(Commission) can either approve the application as submitted, they can modify and affirm the application or they can deny the application.”

Contact staff writer Kevin Green at 540-465-5137 ext. 155, or kgreen@nvdaily.com