New shop looks to fill tire void

Tony Partlowe balances a tire inside his shop on East 7th Street in Front Royal. Partlow opened Tony's Tires in May for area car owners looking for affordable name-brand and vintage tires. Rich Cooley/Daily

Tony Partlowe balances a tire inside his shop on East 7th Street in Front Royal. Partlow opened Tony's Tires in May for area car owners looking for affordable name-brand and vintage tires. Rich Cooley/Daily

FRONT ROYAL – Tony Partlow, a lifetime Front Royal resident, is a car enthusiast looking to fill a few holes that he said he has noticed in the town’s tire market.

Partlow and his wife collect and restore vintage cars – including a 1974 Ford Bronco they are working on at the moment.

In May, Partlow opened Tony’s Tires on East 7th Street as a way for area car owners to find affordable name-brand and vintage tires.

“A lot of people are buying tires on the Internet and need a place to get them balanced,” Partlow said.

Since the business is not a branded tire dealer like Michelin and Bridgestone, Partlow said he is working with seven wholesale companies to provide those brands as well as lesser-known brands.

“We’re the only ones in the area that deal with vintage suppliers. We can do anything from a muscle car like a ’65 Mustang,” Partlow said.

“We’re generally a good bit lower,” he said, noting that individual tires cost an average of $100 – and may cost more or less, depending on the brand.

“I’m not a Michelin dealer, so sometimes if Michelin’s running (a) deal, the guys across the street can beat me,” Partlow said. “But the normal, everyday run-of-the-mill no specials … our prices are typically a good bit less than theirs.”

Partlow said he also has vintage tires for car enthusiasts who are looking to restore their vehicles.

“We’re here to build that enthusiasts market,” he said.

Partlow also is working with websites like Discount Tire to make the tire purchasing and installation process even smoother.

“If somebody goes to their website and buys a tire, we’re one of their recommended installers,” he said.

MORE INFORMATION 

• Location: 11 East 7th St., Front Royal
• Phone: 540-551-0922
• Web: http://www.tonystiresfrontroyal.com/

Contact staff writer Kevin Green at 540-465-5137 ext. 155, or kgreen@nvdaily.com

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