Company launches Trex University
Trex, a Winchester-based decking company, has expanded its services to include Trex University, which will educate contractors and dealers on the company’s mission, products and benefits.
The course, which will be taught by members of Trex’s product marketing and branding and sales teams, will take place in Trex’s new 10,000-square-foot facility, located about a mile from Trex’s main plant.
Trex has offered tours and workshops on its operations in the past, but the establishment of Trex University will expand that aspect of the company considerably, says Adam Zambanini, vice president of marketing for Trex. “We’ll get anywhere from 20 to 25 people on a tour and we’ll put all this stuff together for them and if they have any questions we walk it through them hands on,” said Zambanini.
The interactive nature of Trex University is something that Zambanini says differentiates Trex from companies that offer similar educations.
“Other companies do training. I don’t think they’ve made the investment we have in terms of resources and people dedicated to the training,” he said. “This is a concept we’ve been working on over the past year and we have been getting feedback from our customers that have been to other training sessions with other companies and say they have never seen anything like this before.”
Attendees will participate in multiple levels of training, beginning with an education on Trex as a company, including its history and market insight, and ending in an outdoor area with Trex products on display for educational purposes.
Those who participate will also be educated on Trex’s TrexPro program, where contractors can become certified TrexPros, a designation for a contractor.
Trex University is free of charge and, according to Zambanini, is mostly attended by contractors who are looking to expand their business. The building where these tours will be held is located at 331 Apple Valley Road, Winchester. More information can be found at http://www.trex.com.
Contact staff writer Nathan Budryk at 540-465-5137 ext. 155, or email@example.com