SU Business Symposium scheduled for April 1

The Harry F. Byrd Jr. School of Business at Shenandoah University will hold its annual Business Symposium on April 1.

The theme of this year’s gathering is “The New Reality: Meeting the Challenge,” which will emphasize not only how dynamics in the fields of business and technology are changing, but also advice on how to negotiate those changes facing business today.

“We find ourselves in a time, even watching political camp and business, in a world that is driven by social media and instant access to information,” said Dr. Miles Davis, dean of the business school. “You have to handle things in a timely matter and get ahead of the story when something happens. Social media is driving this new reality.”

Since the symposium’s inaugural year, the event has seen a steady increase in attendance, including a sellout crowd in 2015. Helping those attendance numbers has been the event’s steady stream of  keynote speakers.

“Each [symposium] is different. The keynote speakers attract a certain kind of person, but there are enough events to appeal to a wide range of interests. We are looking for another sellout year,” said Davis.

This year’s speakers are Patrick Jephson and William Beaman of JephsonBeaman, a consulting firm that specializes in personal and corporate services. The firm is headquartered in Washington, D.C., and London.

“JephsonBeaman is a world-class PR firm who specializes in crisis management,” Davis said. “They are hired by the best. They manage some high profile organizations as well as families that some may consider high profile organizations. These are individuals that come highly recommended.”

Those attending past symposiums have come from the business community as well as other professions.

“Primarily it has been businesses in the Northern Shenandoah Valley, but we have also included nonprofit groups like United Way. Students are always allowed to participate free of charge. It really is a mix,” said Davis.

In addition to the keynote speakers, several breakout sessions on current business issues and best practices will be held.


The eighth annual Business Symposium will be held from 8 a.m. and 4:30 p.m. April 1 in in Halpin-Harrison Hall at the Harry F. Byrd Jr. School of Business at Shenandoah University in Winchester.

Cost is $65 per person in advance or $85 at the door, with group rates available at http://subusiness.org   

Agenda: http://subusiness.org/agenda.