Runners’ Retreat reopens after makeover

Runners' Retreat owner Mark Stickley uses a large pair of scissors to cut a ribbon in front of his Winchester store. Stickley won a $40,000 store makeover and welcomed customers in to see the changes on Friday. Nathan Budryk/Daily

WINCHESTER – A downtown store is celebrating its $40,000 makeover with an open house and giveaways today.

Mark Stickley, who has owned Runners’ Retreat since its 2002 opening, said the makeover process has been swift.

“I went to a running conference a couple years ago, entered a contest for a makeover – didn’t win,” said Stickley. “This past year, I entered it again and we were selected for the makeover. They came in and basically in six weeks’ time, they visited the store, took their measurements and came up with the design, ordered the stuff and in three days, they put it together. It’s been a whirlwind.”

The contest was held at The Running Event conference and was sponsored by 3 Dots Design, Nathan, ASICS, Balega and Running Insight.

Stickley, a longtime runner and holder of Virginia Tech’s record in the 10,000 meter, is hoping the makeover will bring in more customers.

“We want to improve not just the sale of shoes, which is primarily what we do, but hopefully with the accessories and the apparel too,” said Stickley. “Having mannequins to put it on, having it presented better on the wall and having a nicer layout I think will help with the sales of the apparel and the accessories.”

Runners’ Retreat is located 135 N. Loudon St. It is open from 11 a.m. to 6 p.m.

Contact staff writer Nathan Budryk at 540-465-5137 ext. 155, or nbudryk@nvdaily.com