United Way announces merger with Page County

WINCHESTER – United Way of Northern Shenandoah Valley and United Way of Page County have merged.

The organization will assume the geographic region of Page County in addition to its current territory of Clarke, Frederick, Shenandoah counties and the City of Winchester.

Nadine Pottinga, president and CEO of United Way of Northern Shenandoah Valley, explained that the merger will benefit all of the communities.

“Recognizing the benefit to the community, United Way Page County started the discussion with UWNSV about the possibilities of merging into a larger, well established United Way, with staff and volunteer resources that could support growing community needs,” Pottinga stated in an email.

The merger had been in discussion for more than six months by the boards of both organizations.

“The merger of Page County into United Way of Northern Shenandoah Valley offers a richer donor experience for all of our corporate partners, especially those with campuses in both multiple counties,” Pottinga stated.

In joining together, United Way aims to offer a more a seamless experience for its donors while providing a more powerful response to pressing community issues, according to a news release about the merger.

“The challenges facing our communities do not recognize city boundaries or county lines,” the release states.

When asked if United Way mergers were becoming more common across the United States, Pottinga explained that a growing number  are seeing value in merging into larger entities.

“There have been 151 United Way ‘mergers’ since January 1, 2004,” Pottinga said. “Although United Way worldwide is not ‘pushing’ mergers, they are supportive of them when the right circumstances exist in the community.”

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