Businesses soon to invite visitors to ‘Find Your Outdoor MUSE’

A partnership between three area businesses has paid off.

Muse Vineyards in Woodstock, working with Bryce Resort, Hampton Inn & Suites and Shenandoah County Tourism, has been approved for a $10,000 grant from the Virginia Tourism Corporation Marketing Leverage Program grant fund, according to a statement from Gov. Ralph Northam’s office.

Jaz Draper, Muse Vineyards sales and business manager, took the lead on writing the application for the grant, her first attempt, and received the $10,000 grant for the campaign called “Find Your Outdoor MUSE in Shenandoah County” marketing campaign.

“There is a great marriage between outdoor enthusiasts and wine enthusiasts,” Draper said.

The money will be used for print and digital advertising, she said.

Residents can expect to begin to see the advertising within a month, Draper estimates.

Jenna French, director of Tourism & Economic Development for Shenandoah County, said the partnership between Muse Vineyards, Bryce Resort and Hampton Inn is a natural fit and a great way to build tourism from a day visit to the area to a weekend experience.

“Any time you can have a partnership you are going to have a stronger outcome. Everyone is involved in marketing, which makes for a stronger voice,” French said. “It’s a good way to promote the region.”

Research shows that every Virginia Tourism Corporation dollar invested in grants results in $16 of direct visitor spending. Marketing campaigns that received marketing leverage grants increased visitation by 15 percent, according to Northam’s office.