Shenandoah unveils new logo

WINCHESTER — The Shenandoah University Department of Intercollegiate Athletics unveiled a new graphic identity Wednesday morning at an open house hosted in the Ferrari Room of the Brandt Student Center.

This new identity, created by New York City-area designer Skye Design Studios in conjunction with a university-based committee, consists of primary, secondary, and tertiary logos as well as wordmarks and a custom typeface.

Icons for the department’s Twitter feed, @suhornets, as well as other social media outlets were also designed.

The primary mark, consisting of the university’s mascot resting on top of a stylized mountain range and displaying ‘Shenandoah University Hornets,’ uses the department’s existing red and blue colors and adds gray and the university’s red as official athletics colors.

“Our primary mark captures the passion and energy of SU Athletics,” Athletics Director Doug Zipp stated in a news release. “We wanted a new identity that was fresh, relevant and modern, and also told the story of who we are.

“The primary mark, by using positive and negative space, connects us back to the university’s crest. The stinger cuts through a valley, giving us a sense of place, and the arched lettering evokes the iconic red bridges throughout campus.

“Even the typeface design has its origins here — we looked through yearbooks and archived documents as well as past uniforms as inspiration for the letters.

“The addition of the university’s red into the color palette reinforces that we are part of the larger university community. This was an important goal of this project and we think we have hit on this goal perfectly.”

The secondary logos, a hornet and an SU, connect back to the primary mark through the sliver of the university’s crest.