FRONT ROYAL – Black Friday shoppers were looking for deals in area stores on Friday morning.
“We have a lot of really good deals that have made customers happy,” said Lynden Williamson, store director at the Target in Front Royal.
More than 165 million people are expected to shop over the weekend through Cyber Monday, according to the National Retail Federation.
Locally, Target was seeing strong sells of electronic items, small appliances, and toys, to name a few, Williamson said, adding that televisions and Keurigs were flying off the shelves.
She noted that shoppers have been respectful and Target employees have been working hard to help customers.
Williamson said shoppers are using more of the store services, such as it’s drive-up services.
Front Royal residents Tim Smith, 39, and Jennifer Nelson, 32, were at the Target store at about 10:30 a.m. Friday. Smith said he has a more relaxed approach to Black Friday. He was not one of those shoppers who shop on Thursday after the Thanksgiving dinner.
“We sleep in on Friday,” Smith said. “When we get to the stores, we try to find doorbusters that are left.”
He has been using this stress-free approach for about five years and he said it works for him.
Sometimes Smith has found the last of an advertised doorbuster that is even cheaper than advertised, but he admits shopping this way means someone can’t be sure what they will get.
Another shopper who hoped to avoid the crowds by shopping later in the day was Brittany Lyles, 30, of Luray.
“I am buying toys for my son,” Lyles said, adding that she had found some deals.
Not all sales on Friday were at the traditional box stores.
Sales at Front Royal’s small downtown business Mountain Trails were good, said Charlie Brown, who was managing the store on Black Friday.
Brown said several of the store’s Black Friday shoppers seemed to be shopping for themselves.
One of the store’s biggest sellers on Friday was hiking boots.
Brown helped Madelyn Patrick, 21, of Front Royal, who was looking for a pair of Blundstone boots.
“Sometimes I go hiking with friends or my family — my sisters who hike, and I have to borrow their boots,” Patrick said.
The store has just about anything that someone going outdoors would need.
“We love people who love to be outdoors,” Brown said. “We have people here who are willing to help.”
The sales at Mountain Trails will continue today (officially Small Business Saturday) through Sunday and include discounts of 20-50% off as well as special deals on such brands as The North Face, Mountain Hardwear and Marmot Men’s.