Shenandoah County’s sole department store will disappear next year along with dozens of other Peebles in Virginia.
The department store chain will undergo a facelift and name change as Stage Stores converts storefronts to Gordmans, an off-price retailer it also owns.
Blakely Graham, manager of brand publicity for Stage, confirmed in an email that Stage plans to convert both the Peebles in Woodstock and Front Royal to Gordmans in the spring.
Katie Mercer, the enhancement coordinator with the town of Woodstock, wrote in an email last week that the town had heard the change was coming next year but no details were given to the town. No permits or applications for changes have been filed related to the change, Mercer wrote.
Graham declined to comment on the reason Stage decided to convert the stores in Shenandoah and Warren counties.
“Stage has been converting a number of its Peebles locations to Gordmans, but not all locations,” Graham wrote. “Stage has been converting some Peebles stores because consumers are responding positively to Gordmans’ off-price offerings.”
Gordmans will have a rotating selection of items that change from week to week, Graham said.
Stage plans to keep the stores in Front Royal and Woodstock open until days before the Gordmans grand opening, Graham said.
Store conversions will take less than two weeks and all current Peebles employees will be offered jobs at the new stores, according to Graham. Some new employees will be hired during job fairs “early next year” as well, Graham said, though she did not specify whether those fairs were before or after the grand openings.