WOODSTOCK — Shenandoah County Tourism staff gave the county’s Tourism Council more insight into a new data gathering system they’re using to track short-term rental properties during its monthly meeting Tuesday at the Shenandoah County Government Center.

The data gathering service, called AirDNA, bills itself as a service that “turns industry-savvy, short-term rental data into strategic actionable analytics.” The company’s website says that it tracks the daily performance of over 10 million listings in 120,000 markets globally.

The AirDNA website also says it deciphers “true revenue potential and market demand based on booked and not blocked reservations.

In addition to being used by tourism departments and the like across the country, it is also used by Airbnb hosts, vacation rental managers, hoteliers and real estate investors “to optimize their listings, find lucrative properties and outperform the competition.”

The tourism staff hopes to use the data to better market these types of properties in the county as well as shore up tax information, according to Jenna French, the county’s Director of Tourism and Economic Development.

Shenandoah County Tourism and Economic Development Coordinator Brenda Black has been handling most of the data combing.

The data can show what type of dwelling the property is as well as how many rooms are available, what kind of amenities are offered and the exact location of the property, Black said.

Right now, Black and the county tourism staff are looking back on a year’s worth of data. They also have data that goes back to 2013, Black said.

The data can be input into the county’s booking agent website to give tourists more options.

Staff can also find properties and check to see if taxes are paid, though this task can become difficult due to properties being called different things by different sources. For example, a property owner could be paying taxes for their property under their business name but it could be listed on Airbnb as a different name.

Attending Tuesday’s meeting were Chair Katie Mercer, Vice Chair Bill Schumacher, members Lynn St. Claire, Nandini Patel, Dan Harshman and Amber Smoot, tourism staff member Kary Haun and guests Jennifer Henson with Bryce Resort and Jessica Sager with Shenandoah County Public Schools.

— Contact Matt Welch at mwelch@winchesterstar.com