The successful marketing efforts of Lord Fairfax Community College’s Workforce Solutions and Continuing Education have been recognized by the world’s largest lifelong learning association, the Learning Resources Network (LERN).
LFCC Workforce Solutions was presented the 2019 LERN International Award for Excellence in Marketing during its annual conference in San Diego.
Workforce Solutions embarked on a marketing campaign, led by Marketing Director Guy Curtis, with a goal of raising $3.5 million in fiscal 2019. It surpassed that goal by 8% using targeted mailings of the print brochure to specified customers, a regular radio show, investment in a robust customer relationship management/marketing/email software program and an integrated marketing plan.
Workforce Solutions’ FastForward credential programs, which are short-term training courses in high-demand fields, such as commercial truck driver, heavy equipment operator, phlebotomy technician and nursing aide, played a large role in determining the targeted audience. Other FastForward programs include electrical, HVAC and plumbing apprenticeships.